Sunday, August 24, 2008

ARTICLE UPDATE - Visual search is not blind to emotion.

Gerritsen C, Frischen A, Blake A, Smilek D, Eastwood JD.

Perception and Psychophysics, 70, 1047-1059

A series of three visual search tasks revealed more efficient search for hostile than for peaceful faces among neutral face distractors. Given that this effect has been observed inconsistently in prior literature, meta-analytic methods were employed for evaluating data across three experiments in order to develop a more valid estimate of the potentially small effect size. Furthermore, in the present experiments, different emotional meanings were conditioned to identical faces across observers, thus eliminating confounds between the physical characteristics and the emotional valences of the face stimuli. On the basis of the present findings, we argue that the visual system is capable of determining a face's emotional valence before the face becomes the focus of attention, and that emotional valence can be used by the visual system to determine subsequent attention allocation. However, meta-analytic results indicate that emotional valence makes a relatively small contribution to search efficiency in the present search context.

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